Contours
Royal Queensland Golf Club · Engagement · v1.0

Engagement microsite

Royal Queensland Golf Club

Est. 1920 · Brisbane, Queensland

A six-week brand sprint to deliver the new short course identity. Master brand refresh and event space sub-brand are planned downstream phases (July to August 2026).

Stage 05 · Kickoff 15 Apr 2026 — 1 July 2026

01 · Engagement timeline

Where we are.

  1. Phase 01 · Pre-engagement
  2. 01 First Contact Complete

    Initial introduction through OCM Golf. Public-source intelligence captured, discovery call invitation drafted.

    Client receives Warm reply within 24 hours.

  3. 02 Discovery Complete

    A 45-minute fit conversation covering the brief, timeline, and project scope. Transcript captured and structured into the Project meeting notes.

    Client receives Structured follow-up confirming the brief.

  4. 03 Proposal Complete

    Sprint scope, deliverables, fee structure, and timeline confirmed in writing.

    Client receives Proposal acceptance.

  5. Phase 02 · Engagement
  6. 04 Contract & Deposit Complete

    Engagement contract signed and deposit invoice settled. Project folder and microsite spun up.

    Client receives Welcome email, invoice, kickoff calendar invite, kickoff prep document.

  7. 05 Kickoff In progress

    The Brand Deep Dive. Three creative directions (Heritage, Modernist, Place-based) presented with indicative wordmark sketches.

    Client receives Creative review microsite covering the three directions.

  8. 06 Discovery & Design Upcoming

    Direction lock by 5 June. Refinement of the chosen creative direction into a working brand system.

    Client receives Weekly check-in note.

  9. 07 Presentation Upcoming

    Board approval week of 15 June. Refined brand system presented for sign-off.

    Client receives Pre-read, live walkthrough, PDF leave-behind.

  10. 08 Refinement Upcoming

    Two bounded rounds of feedback after presentation. Final adjustments locked.

    Client receives Confirmation of feedback, revised work on the promised date.

  11. Phase 03 · Delivery
  12. 09 Delivery Upcoming

    Full brand kit delivered by 1 July. Hosted Brand Skill microsite, final asset package, framed Format Framing print.

    Client receives Brand Skill microsite, asset package, framed print.

02 · Next milestone

Thursday 28 May 2026

Creative direction kickoff

Sixty minutes with Sean and the team. Three creative directions presented for the short course identity. The conversation that locks the direction we refine through June.

03 · Current artifacts

What's been shared.

No artifacts have been shared yet. Deliverables will appear here as each stage of the engagement produces them.

04 · Contacts

Who's on it.

Club

  • Sean Dobson General Manager · Primary
  • Robert McAfee Club President

Contours

  • William Watt Founder & Creative Director
  • Aly Lamb Social Media
  • Johny Tan Producer